Optimize Your Menu for Profit.
Instantly identify your Stars, Puzzles, Plow Horses, and Dogs.
Turn data into decisions without the spreadsheet headache.
Ready to export?
Get a detailed CSV report of your menu analysis.
Menu Matrix Analysis
Visualizing popularity vs. profitability
Menu Items
Manage your menu data below. Changes update the chart automatically.
$ | $ | Star | ||
$ | $ | Star | ||
$ | $ | Star | ||
$ | $ | Plow Horse | ||
$ | $ | Star | ||
$ | $ | Star | ||
$ | $ | Star | ||
$ | $ | Plow Horse | ||
$ | $ | Dog | ||
$ | $ | Dog | ||
$ | $ | Dog | ||
$ | $ | Dog | ||
$ | $ | Dog | ||
$ | $ | Dog | ||
$ | $ | Dog |
Bulk Paste / Import ⌄
First line treated as header. Values parsed on blur.
Strategic Actions
High Profit + High Popularity. These are your winners. Promote them, keep quality consistent, and don't change the recipe.
High Popularity, Low Profit. Increase prices slightly or reduce portion sizes/cost to improve margins.
High Profit, Low Popularity. Great margins but low sales. Reposition on menu, run specials, or rename to drive sales.
Low Profit + Low Popularity. These items drag you down. Consider removing them or completely reinventing the dish.